Ruling by European court of justice ends 17-year legal tussle between Irish chain and global rival
The small Irish takeaway chain Supermac’s has won a David v Goliath court battle with McDonald’s over the use of the Big Mac trademark, paving the way for it to open outlets across Europe.
The ruling also means the US-founded fast food multinational has lost the right to use the name “Big Mac” in the EU in relation to chicken burgers.
Continue reading…
Source link : https://www.theguardian.com/business/article/2024/jun/05/big-mac-supermacs-mcdonalds-loses-eu-trademark-fight
Author : Lisa O’Carroll in Brussels
Publish date : 2024-06-05 12:23:50
Copyright for syndicated content belongs to the linked Source.