The average sports fan is increasingly a big-eventer and there is a risk of the Games losing out in the attention economy
We are knee-deep in Twixmas: that twilight zone between Christmas and new year, excess and reflection, lists and yet more lists. Over the past week there have been many saluting the best sporting moments of 2024. Yet across the globe there is one constant: these lists are dominated by a Paris Olympics seared into the memory. Nothing else came close.
Pick your day, relive the moment. Keely Hodgkinson, Alex Yee, Simone Biles, Léon Marchand, Mondo Duplantis, Sydney McLaughlin-Levrone and a men’s 1500m final for the ages; I was fortunate to see them all up close. But even that list still barely scratches the surface. As Christophe Dubi, the executive director of the Olympics, put it to me recently, Paris 2024 was like the Dude in the Big Lebowski: the right Games at the right time and place.
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Source link : https://www.theguardian.com/sport/2024/dec/30/paris-olympics-were-great-so-why-not-hold-summer-games-every-two-years
Author : Sean Ingle
Publish date : 2024-12-30 08:00:34
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