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Saturday, January 17, 2026

Greece Extends Sunday Shopping Hours to Boost Winter Sales

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Greece’s retail sector is set to welcome a boost this winter as authorities announce extended Sunday shopping hours during the seasonal sales period. In a move aimed at invigorating consumer spending and supporting local businesses, stores across the country will remain open longer on Sundays throughout the winter sales. This development, reported by tovima.com, marks a significant shift in Greece’s traditional retail schedule, offering shoppers greater flexibility and opportunities to take advantage of discounts.

Greece Extends Sunday Shopping Hours to Boost Winter Sales

Retailers across Greece are welcoming a government decision to extend Sunday shopping hours this winter, aiming to drive consumer spending during the colder months. Traditionally limited by strict regulations, businesses now have more flexibility to remain open later on Sundays, hoping to capitalize on the increased foot traffic. The move is expected to benefit both large shopping centers and small local stores, offering shoppers greater convenience and boosting overall sales ahead of the holiday season.

The extended hours will vary by region but generally encompass an additional three-hour window on Sundays. This strategic adjustment comes as part of a broader plan to stimulate economic activity amid ongoing challenges. Merchants have reacted positively, highlighting advantages such as improved customer reach and better alignment with evolving shopping habits. Key details of the new Sunday hours are summarized below:

RegionPrevious Sunday HoursExtended Sunday Hours
Athens11:00 AM – 6:00 PM11:00 AM – 9:00 PM
Thessaloniki11:00 AM – 5:00 PM11:00 AM – 8:00 PM
Crete10:00 AM – 5:00 PM10:00 AM – 8:00 PM
  • More flexibility for retailers to adjust Sunday hours according to customer demand.
  • Consumers gain extended shopping opportunities during weekends.
  • Economic boost expected as winter season shopping picks up pace.

Economic Impact of Extended Retail Hours on Local Businesses

Local retailers in Greece are observing a tangible shift in revenue patterns since the authorization of extended Sunday shopping during the winter sales period. Smaller businesses, especially those in high-traffic urban areas, have reported increased footfall, enabling them to capture impulsive buyers and tourists who prefer weekend shopping sprees. While the longer hours demand extra staffing and operational costs, many proprietors view these as investments offset by the volume of transactions. Additionally, flexibility in opening hours has allowed for better inventory clearance before the end of the sales, reducing surplus stock and improving cash flow.

However, the economic effects are not uniformly positive across all local businesses. Some family-run stores with limited personnel express concerns about employee fatigue and the sustainability of longer working hours. Small vendors in less frequented neighborhoods note that the benefits heavily depend on location and accessibility. To illustrate the varied impact, the table below summarizes key performance indicators for different retail categories during the extended Sunday hours:

Retail CategoryAverage Footfall IncreaseSales Revenue ChangeEmployee Overtime (%)
Clothing & Accessories+35%+28%15%
Electronics & Gadgets+20%+18%Consumer Tips for Navigating Greece’s Winter Sales Season

With extended Sunday shopping hours now in effect across Greece during the winter sales, consumers have an excellent opportunity to explore discounted offerings at their convenience. To maximize savings, shoppers should keep an eye out for clear price tags indicating both original and reduced costs, ensuring transparency and avoiding confusion. Additionally, many retailers offer exclusive Sunday promotions or bundled deals, so dedicating time to compare prices can lead to significant benefits. Remember to carry a calculator or use smartphone apps to quickly assess the best offers without impulse buying.

Planning your shopping trip can also reduce stress and help you focus on key purchases. Consider the following tips when navigating the bustling sales environment:

  • Make a prioritized wishlist before heading out to avoid overspending on non-essential items.
  • Check store opening hours online as some regions might have variations despite the general Sunday extension.
  • Utilize contactless payments to speed up checkout and reduce handling of cash.
  • Stay alert for refund and exchange policies, which sometimes change during sales periods.
DaysTypical Opening HoursSunday Extended Hours
Monday – Saturday09:00 – 21:00
Sunday (Winter Sales)Closed or 11:00 – 15:0011:00 – 18:00

Key Takeaways

As Greece embraces extended Sunday shopping hours during the winter sales season, retailers and consumers alike are adapting to a shifting commercial landscape. The move aims to boost economic activity and provide greater convenience, reflecting broader trends in retail flexibility across Europe. Observers will be watching closely to gauge the impact of these changes on local businesses and consumer behavior in the coming months. For more updates on Greece’s evolving market dynamics, tovima.com will continue to provide comprehensive coverage.

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Ethan Riley

Ethan Riley

A rising star in the world of political journalism, known for his insightful analysis.

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