Media companies to combine publishing and advertising platforms to target gen Z and millennials
The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for gen Z and millennial audiences”, the publishers have said.
The two media companies will combine their publishing, data and advertising platforms “to allow commercial partners to seamlessly buy across their sites”.
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Source link : https://www.theguardian.com/media/2024/mar/28/independent-to-take-control-of-buzzfeed-and-huffpost-in-uk-and-ireland
Author : Alexandra Topping
Publish date : 2024-03-28 16:17:55
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